Before product design, there was brand and print, and I never really left them behind. Identity, merchandise, print and campaigns, much of it for teams that had never had a designer.
Identity, merchandise and print
I built the graphic standards manual for the BC RCMP Hub and identities for several internal projects, plus everything a team hands out and takes home: brochures, challenge coins, Yeti mugs, T-shirts, lanyards and slide templates.

RCMP · 2024
A graphic standards manual for the BC RCMP Hub, Office of Data and Innovation.

RCMP · BC RCMP Hub
Concepts for the Hub's coin, exploring finishes and how the geodesic mark from the brand would read in metal.

RCMP · E Division
Sixteen concepts for the E Division Criminal Operations and FISOC emblem, exploring colour, metal finish and detail.

RCMP · E Division
The approved front and back, with the RCMP crest on one side and the new emblem on the other.

RCMP · BC RCMP Hub
The struck coin, for the Office of Data and Innovation.

RCMP · E Division
The struck coin, recognized by A/Commissioner Will Ng for “exceptional dedication and creative excellence.”

RCMP · 2023
The Hub hosted the RCMP Data Summit two years running. For the first, at E Division Headquarters, I designed the brochure: agenda, speakers, breakout sessions and a map of the building.

RCMP · 2023
One of the brochure's agenda spreads, with the keynote speakers and the building map.

RCMP · 2024
The summit where DataSight began. I designed the brochure, lanyards, name badges and agenda cards. This mock-up is recreated from the printed pieces.

RCMP · 2024
The printed pieces on the day of the summit.

Freelance
Exploring a refreshed mark for Unicus Financial Services, a Sun Life advisor's practice.

Freelance
The final co-branded lockup.
Freelance
Freelance work for a Vancouver branding agency and two local fashion brands, from photo shoots and weekly emails to presentation centre walls and websites.
Two big photo shoots, a stack of presentation centre elevations, and a lot of moving parts kept on brand and on time.
Read the storyCampaign and social
Campaign design and social content, most of it made end to end: written, shot, edited and designed in house.
I did most of the production, editing, copy and posting. Some of the strongest pieces featured our CEO giving a talk, or a guest surgeon walking through how they approach a problem. Read the Growth case study
I ran the team's Road to Nationals account start to finish: videos, photos and player interviews, plus events and fundraising with the coaches and managers. The team's GoFundMe raised $12,600 to get the boys to the national championships.
The other half
Case studies from tools for officers on the road to surgical training in VR. They sit behind a short access code, and I'm always happy to share one. Have a look at the work.
A project in mind, a question about my work, or a code to read the case studies? I'd love to hear from you.
Send a note here or write to me directly, and I'll get back to you soon.