PrecisionOS · Social and content · 2024 to 2026
From the event pipeline to every channel.
Planning, designing, writing and posting social content across Instagram, LinkedIn, YouTube Shorts, TikTok and Facebook.
In short
I set each campaign's focus, designed the assets, wrote the copy, and planned calendars where every post served a stage of the sales funnel. Instagram came first, and live events, partnerships and monthly Grand Rounds kept the feed full. Instagram followers grew 3.3x, and total followers rose 59%.
At a glance
3.3x
Instagram followers, from 2,077 to 6,927.
+59%
Followers across all channels, from 11,057 to 17,544.
4,100+
App downloads to date, in a specialist market made of orthopedic residency programs.
Read the full story
The research, the design decisions and what I learned sit behind a short access code.