PrecisionOS · Web · 2026
A website built around the visitor, and the app.
Redesigning the PrecisionOS website around two personas and one main conversion, from information architecture and copy to a bespoke WordPress and Elementor build.
In short
The site explained VR but rarely spoke to visitors. I identified two personas, cut the navigation to seven actionable items, brought proof onto the site with case studies and a resource hub, gave the mobile app a path from every page, and built it all from scratch in Elementor.
At a glance
77%
Of people tapping a store button were on an iPhone or iPad, ready to download.
Read the full story
The research, the design decisions and what I learned sit behind a short access code.