Mobile app concept · Emily Carr, then Howl Studio · 2021 to 2022
One night out, eight apps.
A collaborative planning app that brings discovery, group decisions, booking and the night itself into one place.
In short
People juggle several apps to plan one night out. Research showed organizers enjoy leading but don't want to seem pushy, so group polling became central. A card sort shaped three simple spaces, and two rounds of testing refined the visual hierarchy and taught me to test the decisions I was most confident in.
At a glance
60
Survey responses across two rounds. I refined the questions after the first.
3
Interviews to reach the feelings a survey can't.
Read the full story
The research, the design decisions and what I learned sit behind a short access code.