Mobile app concept · Emily Carr, then Howl Studio · 2021
What's on tap, and who's coming?
A mobile app for finding local breweries, seeing what's pouring, and booking a visit with friends.
In short
Brewery fans had one hard-to-use source for tap lists. I built the app around three needs: find nearby breweries, see what's pouring, and know before you go. I toned down my first palette so content could lead, refined the golden path through testing, and followed the social thread into InCrowd.
At a glance
34
Survey responses on how people find and choose breweries.
3
Interviews with people from the target group.
Read the full story
The research, the design decisions and what I learned sit behind a short access code.