As a contract graphic designer, I was tasked with creating a new logo for Unicus Financial Solutions, a financial company. The goal was to develop a logo that aligned with the company’s values, personality, and voice, while also adhering to Sunlife co-branding guidelines.
Process and Deliverables
- Discovery Phase:
- Conducted a thorough review of existing marketing materials, research findings, and Sunlife co-branding specifications.
- Performed a competitive audit of similar financial companies in British Columbia.
- Analyzed the current brand landscape to identify strengths and weaknesses.
- Logo Proposal:
- Developed a comprehensive logo proposal, outlining the design process, costs, and deliverables.
- Included detailed specifications for logo variations, file formats, and color requirements.
- Adhered to Sunlife co-branding guidelines regarding color usage and file structure.
Key Deliverables:
- Logo Variations: Vertical, horizontal, icon, and wordmark versions.
- Color Variations: Full color, inverse color, black, and white.
- File Formats: Adobe Illustrator (AI), EPS, SVG, JPG, PNG.
- Logo Guidelines: Detailed instructions for proper usage, including safe space, minimum size, and co-branding guidelines.
