As the social media manager for the Metro Ford U15 Soccer Boys, I was tasked with increasing awareness of their provincial championship win and raising funds to support their participation in the 2023 Toyota Nationals Cup in Waterloo, Ontario.
Key Strategies and Achievements
- Community Engagement: Utilized social media platforms to connect with fans, supporters, and the local community, fostering a sense of excitement and involvement.
- Content Creation: Developed a comprehensive social media content calendar, including engaging posts, videos, and graphics.
- Photo Shoots: Organized and coordinated photo shoots to capture the team’s achievements and create high-quality visual content.
- Fundraising Campaigns: Launched a successful GoFundMe campaign, raising over $20,000 to fund the team’s travel expenses for 23 players and 5 coaches and staff.