Here is an example of my project proposal writing skills and framework.
Website Modernization Proposal
Introduction and Project Roadmap
This proposal outlines a plan to modernize a website for economic development practitioners. A user-centered and data-driven approach will create a more user-friendly, accessible, and engaging platform.
The project will follow a five-phase roadmap:
Phase 1: User Research
- Goal: Understand user needs and pain points regarding accessing webinars and success stories.
- Activities: Review existing content/analytics, conduct stakeholder interviews and user surveys.
- Deliverable: User research report summarizing key findings and recommendations.
Phase 2: Information Architecture & Content Strategy
- Goal: Develop a logical IA and content strategy based on user research.
- Activities: Analyze user research to identify needs and content gaps. Develop IA with intuitive menus and clear navigation, categorize content by theme/region. Create a content strategy outlining content types, formats, and editorial guidelines.
- Deliverable: IA documentation and a content strategy document.
Phase 3: Design & Development
- Goal: Design and develop a modern, accessible, and mobile-friendly website based on approved IA and content strategy.
- Activities: Develop low-fidelity wireframes, design a visually appealing website adhering to B.C. Government web style guide (high-quality images/infographics), develop using responsive design, integrate customer management system for easy content updates, ensure WCAG 2.1 accessibility compliance.
- Deliverable: A fully functional website prototype.
Phase 4: Testing & Launch
- Goal: Conduct usability testing and refine the website based on user feedback.
- Activities: Conduct user testing sessions, address usability issues, launch the website after final approvals.
- Deliverable: A launched and accessible website.
Phase 5: Ongoing Maintenance & Optimization
- Goal: Continuously monitor website performance and user engagement and implement ongoing improvements.
- Activities: Track website analytics (user engagement, SEO performance, content effectiveness), conduct periodic user surveys, implement data-driven improvements to optimize the website.
Design Pillars
I’ll leverage a combination of design thinking and established UX design methodologies throughout the project plan. This will ensure we prioritize the target audience’s needs, craft high-quality content, and deliver a website that’s accessible, responsive, and easy to understand.
- User-Centered Design: Prioritize the needs and experience of the target audience.
- Content-First Approach: Prioritize the creation of high-quality and valuable content.
- Responsive Design: Adapt website layout for optimal viewing across all devices.
- Plain Language Communication: Use clear, concise, and jargon-free language.
- Accessibility Best Practices: Ensure the website is inclusive for all users.
- Data-Driven Decision Making: Utilize user data and analytics to guide improvements.
Successful Outcome
Success will be measured by a combination of factors, including increased user engagement, improved SEO, and greater utilization of platform resources by target audiences.
- Increased user engagement and satisfaction as measured by user surveys and website analytics.
- Improved discoverability through enhanced SEO practices.
- Increased utilization of webinars and success stories by local and Indigenous governments and economic development practitioners.
- A modern and accessible platform that reflects the orginization’s commitment to digital excellence.
Conclusion
By modernizing the web platform through a user-centered and data-driven approach, we can create a truly valuable resource for our communities. In-depth UX research will ensure the platform meets the specific needs and addresses the pain points of economic development practitioners. This data-driven approach will inform the development of readily accessible, engaging information that directly supports economic development initiatives.
