As the visual designer for Provincial Law Enforcment here in E Division, I was responsible for creating a cohesive brand identity and visual assets for a national data summit hosted by our unit. The goal was to establish a strong presence for the event and effectively communicate its objectives to attendees.
Key Deliverables
- Website Design: Developed a visually appealing and informative website for the data summit, including registration forms, event details, and speaker profiles.
- Brochure Design: Created a professional brochure that provided an overview of the event, key topics, and speaker highlights.
- Print Collateral: Designed table cards, participant tags, lanyards, and other printed materials for the event.
- Challenge Coin Design: Created a unique and commemorative challenge coin to be awarded to participants.
Design Approach
- Brand Consistency: Ensured that all visual elements, from the website to the printed materials, aligned with the law enforcement brand guidelines and the event’s overall theme.
- Informative Design: Created clear and concise visuals that effectively communicated the event’s purpose, objectives, and key takeaways.
- Engaging Aesthetics: Utilized visually appealing design elements to capture the attention of attendees and create a memorable experience.
Program Design
Digital Save the Date Design
Impact and Results
The visual design elements I created for the data summit played a crucial role in establishing a strong brand presence and attracting participants from across the country. The event was a success, and the visual materials contributed to a positive and engaging experience for attendees.
This project demonstrated my ability to create effective and visually appealing designs that align with organizational branding and effectively communicate key messages.
